This was a fun brand, blog, online store project for Sydney based company Pink Side of The Moon (love the name). Original poems are applied to greeting cards, large format canvas wall art and linen teatowels. Check out their blog here and online store.
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Sarah Laurie of sarahlaurielifestyles.com has long since dreamed of having her own range of stationery. After much thought, planning and hard work her dream is now a reality and gracing nationwide Whitcoulls stores. It has been a wonderful journey working with Sarah to help create the range Lifestyle collection – www.lifestyle-couture.com.
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The name huiadesign is a tribute to the ‘Huia’ a now extinct native bird of New Zealand. In Maori culture, only people of high rank wore Huia feathers. In some legends, the Huia was one of the birds attained from the heavens by Tawhaki so that his wife could decorate her hair with its feathers; this celestial origin meant that the feathers of the Huia were treated with the greatest respect. In other traditions, the Huia bird was the leader of the hakuturi, the spirit guardians of the forest.